Digital and Print Media
Savvy - Wallet-Smart Medical Marijuana - Conshohocken
In November of 2022 Verano introduced their new budget friendly line of cannabis to Pennsylvania. While there were many other standard billboard sizes for this announcement, the West Conshohocken billboard stood out due to its iconic and unique shape visible from I-76E
Verano - Pennsylvania Brand Introduction - Philadelphia Magazine
The Verano cannabis brand grew to Pennsylvania in October of 2022 and with a new visual identity they needed to make a splash in the existing medical marijuana community. This full-bleed spread accompanied “The Guide to Medical Cannabis” article in the November 2022 issue of Philadelphia Magazine for their 100 Most Influential Philadelphians of 2022.
Where Fans Shop
In 2022 Zen Leaf Dispensaries launched their new billboard initiative, “Where Locals Shop”. In the East market I was presented with a unique opportunity to take this initiative and transform it to a form factor befitting the locations where three of our purchased billboards were in close proximity to major sporting venues. Working with our design team I was able to create, manage, and deploy three locally inspired billboards for these markets.
Zen Leaf Dispensaries - Where Fans Shop - Philadelphia, Pennsylvania
This version at the Citizens Bank Park tower in Lot X of Citizens Bank Park visible from I-76 and Packer Ave. adds the additional flair of the “PH” spelling of fans to tie closer to the Philadelphia market.
Zen Leaf Dispensaries - Where Fans Shop - Foxborough, Massachusetts
Located a mile south of Gillette Stadium, home of the New England Patriots, viewable going north on the Boston Providence Highway toward Gillette Stadium.
Zen Leaf Dispensaries - Where Fans Shop - Pittsburgh, Pennsylvania
Mobile billboard which frequents many of the major sports venues in the Pittsburgh area but due to the current football season we settled on a style more reminiscent of the Steelers for this design.